mike.crafty@gmail.com

+ 64 21 737 265

I’m a designer, art director and artist who lives for the collision of sharp ideas and meticulous craft - especially in a world saturated with AI and sameness. I think the most memorable work is not just smart, but beautifully crafted. Work that stops thumbs and eyes, evokes emotion and solves business problems.

Over the years, that approach has been recognised with gold at Cannes, D&AD, Clios, LIA, The Best Awards, Axis and AWARD. 

But the real reward for me is still the chase to create something iconic, have fun doing it, with people that want to push.

I’ve worked as a Head of Design and a creative at New Zealand’s top creative agencies: Colenso BBDO, DDB, Saatchi & Saatchi, and I did a good stint at Chiat Day New York.

Still learning. Still restless. Always chasing the next chance to see what's possible.